About Us

The Association of Breastfeeding Mothers (ABM) is a voluntary organisation founded in 1979 by mothers already experienced in breastfeeding counselling.

We became a charity in 1980 (registered no 280537). As well as supporting mums and families and offering training, we speak for breastfeeding families at a national advocacy level.

What we do


Trained breastfeeding counsellors run our ABM Breastfeeding Helpline on 0300 330 5453 (9.30am -10.30pm). Our volunteers are happy to talk to parents, friends, families – anyone who has a question or concern about breastfeeding. We’re also partners on the National Breastfeeding Helpline on 0300 100 0212 (9.30am – 9.30pm). Both helplines are open every day of the year.



All our members share an interest in breastfeeding. You don’t have to be a mother or have breastfed to become an ABM member. We’ll send you a welcome pack with a full set of our ABM breastfeeding leaflets and a copy of our latest ABM magazine bursting with articles and information. We publish this three times a year.


Each ABM breastfeeding counsellor is trained to a high standard and can provide up to date, accurate, evidence-based information. She will use empathy and understanding to support parents to reach their own breastfeeding decisions. 


Information Library:

Search here for our comprehensive breastfeeding information.



Our annual summer conference is great place to meet other breastfeeding enthusiasts. We host knowledgeable speakers and practical workshops. It’s a friendly networking opportunity for our own volunteers and for anyone who’d like to learn more about breastfeeding.

Supporters of the Month

Our bunch of hard-working ladies are dotted around the country offering breastfeeding support as they go! Here are a few who you may come across on your ABM journey…

Sharon Breward Vice Chair


Sharon has been a member of the ABM for about eighteen years. She has a background in nursing, midwifery and health visiting and after becoming an ABM BFC she qualified as an IBCLC in 2002. An Innovation in Practice award from the Queens Nursing Institute enabled Sharon to set up North Wales’ first breastfeeding clinic. In 2005 The Baby Feeding Law Group awarded Sharon the Julie Crawford memorial prize in recognition of her support for breastfeeding. Since 2006 Sharon has been working as Infant Feeding Coordinator in the NHS in North Wales where in 2005 she established Wales’ first nurse led tongue tie service. Sharon was flabbergasted to be awarded an MBE in the Queen’s Birthday honours of 2008 for services to infant feeding and honoured to be made a Queen’s Nurse (QN) in 2010. Sharon has been Chair and Vice Chair of the ABM and remains on the ABM Central Committee as a Trustee. She lives 1000 feet above sea level in the wild mountains of Wales and the lack of oxygen in the air there probably explains her continued work in the mad world of breastfeeding long after her own babies have grown up!

LIZ HOLMES Conference Coordinator

LIZ HOLMES  Conference Co-ordinator

“I’m Liz, mom to Oscar, ABM Mother Supporter and trainee Breastfeeding Counsellor. I’m also trained as an NHS Peer Supporter.  Conference Coordinator is a role which marries my professional experience as an arts manager (responsible for incoming studio hires, including conferences and events, and pastoral care), and my passion as a breastfeeding advocate. I’m honoured to be a part of the ABM central committee – the ethos and warmth of the organisation are an inspiration. 

Oscar and I had a very difficult start to our nursing relationship, and I feel hugely passionate about supporting other new families to find their way.”